Tag Archives: sustainability

When multinationals go good

I have no idea how I missed this, but both of these stories are from the pre-Cup soccer glut (circa January/February 2010).

Warning: enviro-content to follow, courtesy (by which I mean ripped from) Treehugger.

What do you get when you mix soil samples from Ghana, Ivory Coast, South Africa and Cameroon? Well, you get the color of the jerseys and shorts in Puma’s Africa Unity Kits, which will be used by African teams in the football events (what some call soccer) Nations Cup (through January 31 in Angola) and World Cup (June 2010 in South Africa) when they’re playing against a team whose colors clash.
-“African Soccer Team Jerseys by Puma will Promote Biodiversity at World Cup,” by Andrea Donky and Randy Boyer (from NaturallySavvy.com)

The kits:

Puma's Africa unity kits, image courtesy Treehugger

Puma's Africa Unity kits, image courtesy Treehugger

They’re kind of nice, hey, in a peaceful, lay-on-that-raft-chawing-straw-and thinkin’-thoughts sort of way. Hell, I’d even play soccer in them, but they ain’t fierce. They’d be a safe choice if colours clash.

Nike took a different approach to their sustainability imperative. I imagine the executive meeting:

Exec 1: (whispers in Exec 2’s ear)

Exec 2: OK, gentleman, Puma made dirt shirts. Thoughts?

In doing their part to help make the upcoming World Cup a bit greener, Nike has unveiled their official team jerseys–made from plastic bottles found in landfills. Players from Brazil, Portugal, and the Netherlands will be wearing the once-was-waste shirts, and millions of fans are expected to follow suit. For Nike, using the recycled plastic isn’t just a nice gesture to the environment; [it] takes 30 percent less energy to produce these eco-friendly shirts than with traditional materials.
– “Nike Creates World Cup Jerseys From Landfill Plastic,” by Stephen Messenger

The kits:

Brazil's jerseys made from bottles, courtesy Treehugger

Brazil's jerseys made from bottles, courtesy Treehugger

Fiercer. I wonder if they’re scritchy.

How come we haven’t heard about either of these initiatives since the new year? Step up, multinationals!


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